Nigeria Leads Sub-Saharan Africa in Soft Drink Consumption with Over 53 Billion Litres in 2024, as VDMA Highlights Market Growth Ahead of Drinktec 2025 in Munich
Nigeria’s soft drinks and beverage market is showing remarkable growth, solidifying the country’s position as the largest consumer of soft drinks in Sub-Saharan Africa, according to the German Mechanical Engineering Industry Association (VDMA).
In a statement shared with NEWS REVIEW during a press conference in Lagos ahead of the upcoming drinktec 2025, the VDMA revealed that Nigeria consumed over 53 billion litres of soft drinks in 2024 far ahead of regional peers like Ghana and South Africa.
Despite ongoing economic challenges including inflation and a weakening naira, the market’s momentum is driven by Nigeria’s growing population, rapid urbanisation, and a rising middle class.
Bottled water led the sector in 2024, with 48.7 billion litres sold. That figure is projected to grow by 27% to 62 billion litres by 2028. Carbonated drinks followed with 3.4 billion litres, expected to hit 4.4 billion litres in the same period. Energy drinks are forecasted to see a 30% increase, while juices, though a smaller segment, continue on a growth path.
“The Nigerian beverage market is expanding quickly due to increasing accessibility and affordability,” VDMA stated, citing data from Euromonitor International.
Drinktec, the world’s leading trade fair for the beverage and liquid food industry, will take place in Munich from 15 to 19 September 2025. VDMA, a key exhibitor and technical partner of the event, noted that Nigerian participation is expected to be strong especially with hopes of economic recovery on the horizon.
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