Nigerian Breweries Launches Big Weekend Experience 3.0: Nationwide Beer Party Tour to Unite Cities with Music, Culture, and High-Energy Entertainment
Nigerian Breweries Plc is set to excite consumers nationwide with the return of The Big Weekend Experience 3.0—a thrilling beer party promising high-energy performances, immersive brand showcases, and vibrant cultural celebrations.
The much-anticipated event will tour several major cities across Nigeria every Sunday, creating unforgettable moments through music, entertainment, and of course, the perfect beer in hand. Cities on the lineup include Awka, Owerri, Abakaliki, Trans Amadi, Jos, Uyo, Warri, Ikotun, Ilesa, Benin, Oyo, Abuja, Kaduna, and Abeokuta.
Each stop will feature a uniquely curated experience packed with top regional artists, DJ battles, and interactive consumer engagements—all reflecting the vibrant spirit of each location.
Speaking ahead of the rollout, Mfon Bassey, National Trade Marketing Manager at Nigerian Breweries Plc., said:
“The Big Weekend Experience is not just an event—it’s the ultimate beer party, bringing together great music, vibrant energy, and the rich culture of celebration that defines us. This year, we are raising the bar with a richer, more immersive experience that truly connects with people and creates lasting memories.”
With a festive blend of entertainment and community spirit, The Big Weekend Experience 3.0 is set to be Nigeria’s must-attend beer party of the year.
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