YouTube Celebrates Ruth Kadiri, Kiekie, Ify, and Korty for Shaping Global Narratives
YouTube has honoured four Nigerian female creators for their remarkable impact in storytelling, recognizing their roles in shaping global narratives and amplifying African voices.
In a statement made available to NEWS REVIEW on Tuesday, the platform spotlighted filmmaker Ruth Kadiri, comedian and fashion influencer Kiekie, culinary creator Ify Mogekwu of Ify’s Kitchen, and Gen Z documentarian Korty for their outstanding contributions to filmmaking, comedy, culinary arts, and youth culture, respectively.
Marking its 20th anniversary, YouTube described the women as powerful storytellers whose work connects cultures, reshapes global perceptions, and drives international engagement.
“Each of these women has harnessed the power of YouTube to inspire, entertain, and inform millions of viewers across continents,” the platform said.
Kadiri was praised for her emotionally resonant films that reflect the richness of Nigerian cinema; Kiekie for her humorous, relatable content blending satire and style; Ify Mogekwu for turning traditional Nigerian recipes into global culinary experiences; and Korty for boldly capturing Gen Z culture through thought-provoking interviews and storytelling.
The statement also noted Nigeria’s rising global influence on the platform, revealing that in 2024, over 70% of watch time for Nigerian YouTube channels came from international audiences.
It added that more than 100 Nigerian channels now have over one million subscribers—a 60% increase from last year—while over 1,500 channels have surpassed 100,000 subscribers, marking 45% growth. Notably, the number of Nigerian channels earning eight-figure revenues has doubled in the past year.
“This milestone reaffirms YouTube’s commitment to supporting Nigerian creators with resources, visibility, and platforms that transcend borders,” the statement concluded.
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