The United States has launched a bold new commercial diplomacy strategy for Sub-Saharan Africa, signaling a major shift from decades of aid-based engagement to one driven by investment and economic partnerships.
Ambassador David Fitrell, who spearheaded the initiative, said the strategy is designed to unlock growth by fostering partnerships based on equality. “The strategy focuses on promoting American national interests, creating opportunities for U.S. businesses, and advocating for market reforms,” he said. In just the first 100 days, it has already generated 33 new deals valued at over $6 billion.
A standout example is the Lobito Corridor project. an ambitious infrastructure initiative linking Angola and the Democratic Republic of Congo. Ambassador Fitrell noted that the U.S. plans to harness its capital markets to draw in private investment and multilateral support for such African ventures.
Speaking during a recent visit to Côte d’Ivoire, Ambassador Davis Ba highlighted the signing of additional deals worth over $700 million, targeting sectors like digital transformation and energy.
He added that the new strategy prioritizes reciprocity in trade, with ongoing negotiations aimed at securing better trade terms and exploring potential free trade agreements with African nations.
“The African Growth and Opportunity Act (AGOA) is expected to be revised, with a focus on mutual benefits and modernized terms,” he stated.
Looking ahead, the U.S. will host an African Leaders Summit later this year, with full continental representation expected. The summit will aim to deepen economic ties and support regional peace and stability.
Ambassador Ba concluded by expressing optimism about Africa’s economic potential, driven by formalized markets and strong private sector participation. “A new era in U.S.-Africa relations is unfolding centered on commercial diplomacy, investment, and trade to fuel sustainable development across the continent,” he said.
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